Naadam - Mongolia’s Celebration of Culture.
Naadam is the biggest celebration of the Mongolian calendar. Days are filled with activities steeped in tradition and national pride. Simply put; its the biggest celebration of Mongolian culture.
The Backstory
Create content to kick-off the festivities, encapsulating Mongolia’s cultural identity.
The Task
The Solution
A hand-drawn cel animation to celebrate Naadam and the cultural pride of all Mongolians. Broadcast on prime-time Mongolian TV.