Creating an awards platform to recognise the Australians shaping our nation.
Partnering with Universities Australia, we brought to life the Shaping Australia Awards. These awards aim to recognise the Australians in universities across the country, who are shaping the future of Australia through their influential work. This awards platform required a unique sub-brand that could sit alongside Universities Australia, while having the potential to sit out on it’s own. Logo, branding and website designed by me during my time at Topham Guerin Australia.
The Shaping Australia Awards honour those providing the building blocks for the country’s bright future, and so this idea was brought to life through the logo.
We see 5 shapes - these are our ‘building blocks’ and they combine to form the shape of Australia. The inclusion of various colours is to demonstrate the diversity of Australia’s peoples - a key value of the awards.
This coming-together of shapes and colours is a representation of those being honoured through the awards, who in unison are shaping Australia.
The design language of the logo was then extended across a purpose-built microsite, that housed all information regarding the Shaping Australia Awards.